Work
Selected projects
Complex problems, real constraints, and products that need to work at every layer. That's where this work lives. These case studies show how I approach design — the thinking behind the decisions, not just the output.
Other selected work
Redesigning Barclaycard’s Information Architecture and Homepage to Support Conversion and Scale
I led the redesign of the Barclaycard homepage and information architecture to make the experience clearer and easier to navigate. Working closely with the Barclaycard team, we simplified the structure and clarified key journeys — making it easier for customers to find what they needed and complete what they came to do. The work contributed to a 2% uplift in conversion and a noticeable reduction in website-related NPS detractor feedback (from 16% to under 10%).
Role: Product Design, Information Architect, User Research, Interaction Design
Client: Barclaycard
Year: 2019
Evolving Slido's Design System
Over four years, I've contributed to building and evolving Slido's design system — designing and building components, refining patterns, and adapting the system as the product's requirements have changed. The most significant extension I directed was the addition of our AI feature design language: defining new components, iconography, animations, and how the AI visual style translated across product, brand, and marketing. That work required alignment across multiple teams to land consistently, and it became the foundation for how AI features look and feel across Slido.
Role: Design Systems, Component Design, Design Direction
Company: Slido
Year: 2021–present