Expertise

A considered approach to product design

I work across strategy, research, and delivery to tackle complex product challenges and shape clear, end-to-end experiences. By combining research insight with product thinking, I work with teams to make sharper decisions and design for long-term impact.

Product & Experience Strategy

I work with teams to navigate complex problem spaces and set direction that balances user needs with business goals. This often involves reframing the problem, aligning stakeholders, and shaping strategy around real behaviour rather than assumption. From long-term product vision through to near-term priorities, I use research, behaviour-led thinking, and experimentation to reach well-considered decisions.

Network Rail workshop
Future Slido concepts

Product Design & User Research

I design products end to end, grounded in a strong understanding of user behaviour, accessibility, and real-world context. Through qualitative and quantitative research, I uncover insight and turn that into flows, designs, and prototypes that are practical, inclusive, and easy to use. From discovery through to delivery, research helps me reduce risk, align teams, and shape experiences — including AI-powered ones — that feel genuinely useful.

Wireframe sketches
User Research benchmark testing results
Final designs for EY Intranet redesign

Information Architecture & Systems Thinking

I focus on bringing structure to complexity. From large-scale intranets to evolving product ecosystems, I design information architectures that are clear, scalable, and resilient. I focus on how content, navigation, and interactions work together — and how small structural decisions can significantly improve usability, confidence, and consistency across platforms.

Collaboration & Ways of Working

Alongside hands-on design, I work through ambiguity with teams, helping set direction while creating space for people to do their best work. I bring structure to collaboration — through strong critique, clear ways of working, and a consistent focus on quality — with an approach rooted in trust, shared ownership, and considered decision-making.