Hi, I’m Gemma — a product design leader.

Good design isn't about making things look simple — it's about doing the hard work so the person using it doesn't have to. That means looking past the first solution, questioning assumptions, and staying curious long enough to find the approach that's genuinely right rather than just obviously available.

With over a decade of experience across product-led organisations and consultancies, my background spans enterprise and consumer products — often where problems are complex, constraints are real, and design plays a critical role in shaping direction rather than simply executing it.

I take a holistic approach, staying hands-on where it matters and moving between long-term vision and detailed problem-solving. I enjoy setting direction and coaching designers, partnering closely with product managers and engineers to navigate ambiguity and make decisions together — with a focus on products that are clear, genuinely useful, and built to last.